Allergan Aesthetics launches new brand identity

Allergan Aesthetics, an AbbVie company, announces the launch of their new global brand identity focused on empowering confidence.

The new identity is designed to recognize “real people” from different genders, ethnicities and skin tones to help the company express their dedication to developing aesthetic medicine for everyone. Officially launched on Oct. 5, Allergan has updated all of their platforms to reflect this new identity.

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“At Allergan Aesthetics, we believe in the impact confidence can have on the businesses, careers and lives of those we serve. The new brand better reflects who we are today and where we are going in the future. It represents our company – full of passion, energy, and solely focused on aesthetics,” says Carrie Strom, senior vice president of AbbVie, and president of Global Allergan Aesthetics. “Empowering confidence is important to our work and our industry. We believe this new brand brings that purpose to life – for colleagues, customers and consumers around the world.”

Earlier in 2020, Allergan Aesthetics was officially announced as a fully integrated global AbbVie company that is solely dedicated to advancing the world of medical aesthetics.

For more information, visit AllerganAesthetics.com.​

References:

Allergan Aesthetics, Media Relations. (2020, October 5). Allergan Aesthetics launches a new brand identity focused on empowering confidence [Press release]. Retrieved October 6, 2020.