Dermatologists: Consider this before posting to social media

In case you missed it: Dr. Friendman covers how to interact with colleagues on social media

In this video, Dr. Friedman briefly touches on what type of content patients don’t want to see from their practitioner and the importance of including disclosures with social media posts. His call to action for his colleagues: Make social media training a core requirement in residency programs.

“Just as we grade our residents on how they present a case, we should be teaching and reviewing how they use social media so it’s done in the best possible way,” he says. “It’s on us – it’s our fault if there’s a problem down the road because we haven’t given that proper guidance.”

More insights from Dr. Friedman:

What do patients want to see from dermatologists on social media?

Can you use social media to attract new patients?

Reference

1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.