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Renata Block, MMS, PA-C, speaks with Wendy Smith Begolka, MBS, of the National Eczema Association about NEA’s strategic efforts in community outreach, health care provider engagement, and patient education.
Renata Block, MMS, PA-C, a board-certified physician assistant in Chicago, Illinois, and a Dermatology Times Editorial Advisory Board member, interviewed Wendy Smith Begolka, MBS, the Chief Strategy Officer at the National Eczema Association (NEA), to discuss the organization’s mission, initiatives, and commitment to enhancing the lives of those affected by eczema.
The conversation highlighted NEA’s Blueprint 2025, a strategic plan focused on community engagement, knowledge dissemination, and collective action.
At the heart of NEA’s efforts is community connection. Begolka emphasized that many individuals with eczema struggle to find resources early in their journey, with NEA surveys showing that less than 1 in 5 patients discover NEA within 5 years of diagnosis.
“We want to find people and connect them to the National Eczema Association as soon as possible after they begin their eczema journey,” Begolka said.
She described NEA’s approach as a “big tent”, where:
One of NEA’s key objectives is to engage health care professionals, particularly primary care providers and dermatologists, to improve eczema diagnosis and management.
“Eczema is seen across multiple specialties, not just in dermatology. We want to equip all providers with point-of-care resources that help them have more effective conversations with their patients,” Begolka explained.
Block agreed, stressing the importance of accessible educational tools for busy clinicians.
“In a clinic setting, we have 10-minute appointments, and there’s a lot of information to convey. Having a trusted resource like NEA gives patients a way to digest the information at their own pace and return with informed questions,” Block said.
NEA encourages health care providers to refer patients to its extensive online resources, reinforcing education between appointments and providing a support network for patients outside the exam room.
Recognizing the emotional and psychological burden of eczema, NEA offers comprehensive resources tailored to patients, caregivers, and medical professionals. These include:
Block highlighted the significance of these tools, sharing her own approach in practice.
“Anyone in my office diagnosed with atopic dermatitis immediately gets a link to NEA’s website. The impact on quality of life is significant, and having a community to turn to is invaluable,” she said.
With the health care landscape constantly evolving, NEA is committed to expanding its educational initiatives and ensuring that patients, families, and providers have access to the latest information and treatment advancements.
Begolka reaffirmed NEA’s dedication to fostering a well-informed, well-supported eczema community.
“We want to be an ally for both patients and health care providers, ensuring that people living with eczema feel empowered and supported throughout their journey,” she said.
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