National Psoriasis Foundation targets young people in new awareness campaign

Portland, Ore.-The National Psoriasis Foundation has launched the College-Age Psoriasis Awareness Campaign (CAPAC) in an effort to educate young adults ages 18 to 25 about the physical, emotional and social impact of psoriasis.

The Portland-based foundation is focusing on this age group with CAPAC because psoriasis often first appears in individuals between the ages of 15 and 25. In a recently issued statement, the foundation said it hopes to “lay the groundwork for a more informed, supportive and accepting environment for young psoriasis patients and their peers.”

CAPAC will begin with a series of television news segments airing nationwide. Each broadcast will feature personal commentary about the physical, social and psychological consequences of psoriasis, as well as highlight the availability of the CAPAC brochure and other National Psoriasis Foundation educational materials on its Web site, www.psoriasis.org.