Scented Rogaine is non-irritating for men, women

Pfizer is launching a new addition to its Rogaine line of products, a scented formula for both women and men that is non-irritating and designed to enhance compliance.

According to the company, among the fragrances tested, 86 percent of women preferred the Spring Bloom fragrance while 83 percent of men preferred the Ocean Rush fragrance. The fragrance in the product fades after application, so it doesn't mix with other products such as perfume or cologne.

Rogaine contains the only U.S. Food and Drug Administration-approved ingredient clinically proven to regrow hair in more than half of women and men.

Visit Pfizer at booth 1251.