Tasteful Marketing in the Pandemic

This is part 2 of a 2-part series.

PART 1: Instagram’s Content Restrictions Mean Practice Marketing Changes

Along with the previous tips on how to continue using Instagram as a strong promotional tool despite content restrictions, experts also offer guidelines for tasteful marketing during the current pandemic.

In a recent blog, Jason Sievert at Incredible Marketing published six helpful tips on how to promote and market your practice during the coronavirus pandemic:

1. Update your website with COVID-19 resources.

“Patients will be navigating to your website for answers and updates during the COVID-19 pandemic, so it’s imperative that you have information available on your website and easily accessible,” Sievert says.

2. Email your patients to update them on practice news, safety tips and steps being taken to keep the office safe and sterile.

3. Offer what you can within the new safety protocols. We’re in the middle of a pandemic and medical restrictions have limited the procedures and treatments that aesthetic practices can perform. Shift gears and find new ways to help your patients.

“Get creative on what you can do right now for your patients. Perhaps offer consults to assess skin care products they need, or consults on treatments that can be booked in the future,” Sievert suggests.

4. Even while everyone is working at home or staying in quarantine, social media still plays a hefty role in promoting the practice.

Sievert recommends that “Staying active and being tactful in your social media strategy can make or break your business during this time. Simply staying active is not enough, it’s imperative that you rework your social strategy to address the current situation.”

5. Offering virtual consultations keeps your patients in contact with their physicians and the practice. With COVID-19 creating a boom of activity for tele-medicine, many consultations can now be done successfully via video chat.

6. Information is consistently updating on COVID-19 and its imperative to stay up-to-date on matters that could affect the practice.

“It’s important to stay on top of the latest COVID-19 updates, but also incredibly imperative to pay attention to changes that other companies are making that may impact your business,” Sievert says.