Developing an OTC Dermatology Product

“I will never look at anybody else's label ever again the same because I respect how much work has gone into every single label and product,” said Erica Ramos, PA-C, in an interview with Dermatology Times.

Renata Block, MMS, PA-C, a board-certified physician assistant in Chicago, Illinois, and a Dermatology Times Editorial Advisory Board member, interviewed Ramos, the CEO of Raven Innovations and founder of RestoraScalp dry shampoo. Ramos, a San Antonio-based physician assistant, shared her experience of creating a dermatology product, highlighting the challenges and rewards of product development.

In her previous interview with Block, Ramos discussed her journey of pursuing a doctorate degree and the first steps in developing a medicated dry shampoo product.

Ramos first highlighted the complexities of navigating FDA regulations, particularly the need to adhere to FDA monograph rules when making treatment claims. This process involves meticulous compliance with language and guidelines to ensure the product's approval and marketability.

The path from concept to creation was not without challenges. Ramos recounted a 2-year period of uncertainty before she connected with a physician mentor who introduced her to a pharmaceutical company owner willing to help. Ramos emphasized the importance of mentorship in overcoming the steep learning curve, stating, "Without having some sort of mentor, it could be a very huge uphill climb."

Networking and collaboration were also recurring themes. Both Ramos and Block agreed that the PA profession’s emphasis on collaboration is a strength that can open doors to unexpected opportunities. Networking, they noted, can connect clinicians with experts in various fields, fostering partnerships that may yield long-term benefits.

Ramos also shared her most rewarding moments. One was receiving the sample bottles of her product, which symbolized the culmination of countless decisions—choosing colors, designing labels, securing UPC and QR codes, and trademarking the name. She described this as a "labor of love," emphasizing her newfound respect for the effort behind every product on the shelf.

The second reward came from patient feedback. Ramos shared that patients who tried the product were thrilled with the results, some even begging for more samples. This validation reinforced the product's value and inspired her to push forward with the launch.

To support her product launch, Ramos is leveraging digital platforms, including Instagram, Facebook, YouTube, and X (formerly Twitter). She encouraged peers to engage with her content, help spread the word, and to consider offering the product in their clinics. Ramos hopes her journey will inspire other PAs to pursue their own ideas, regardless of challenges or skepticism from others.

Ramos and Block addressed the importance of persistence, passion, and a supportive network. They urged clinicians to believe in their innovative ideas, seek mentorship, and embrace collaboration. By doing so, they can navigate the demanding process of product development and create solutions that benefit their patients.

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